The Cold Email Master Checklist — Infrastructure
Use this checklist before launching any new cold email operation or campaign.
Use this checklist before launching any new cold email operation or campaign.
Domain checklist
Domains purchased and registered. Domains aged minimum 2 weeks (preferably 4). DNS records accessible. Domains not on any blacklists.
Account checklist
Accounts created (2 to 3 per domain). Professional display names configured. Signatures set up with name, title, company, and physical address. Accounts connected to sending platform. Accounts connected to warmup.
Authentication checklist
SPF records published and verified. DKIM enabled and verified. DMARC record published (at minimum p=none with reporting). All checks passing via Warm Inboxes verification tools.
Warmup checklist
Warmup active on all accounts. Warmup running for minimum 14 days before campaigns. Warmup volume appropriate (15 to 30 per day initially). Warmup health monitored weekly.
Deliverability checklist
Inbox placement tested and above 85%. Custom tracking domain configured (if using tracking). No accounts suspended or restricted.
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