How to Build a Cold Email Reporting Template in Google Sheets
A simple Google Sheets template can serve as your cold email reporting dashboard.
A simple Google Sheets template can serve as your cold email reporting dashboard.
Sheet structure
Tab 1 — Campaign Log: One row per campaign. Columns: campaign name, segment, start date, end date, total sends, bounces, bounce rate, replies, reply rate, positive replies, positive reply rate, meetings booked, conversion rate. Tab 2 — Weekly Summary: One row per week. Columns: week, total sends, average reply rate, total meetings, cost per meeting, notes. Tab 3 — Account Health: One row per sending account. Columns: account email, domain, Google Postmaster reputation, warmup status, current daily volume, last deliverability test date, last deliverability test result. Tab 4 — Domain Health: One row per domain. Columns: domain, age, SPF status, DKIM status, DMARC status, blacklist status, last audit date. Tab 5 — A/B Test Log: One row per test. Columns: test name, variable tested, version A description, version B description, version A reply rate, version B reply rate, winner, learning.
Automation
Use Zapier or Google Apps Script to pull data from your cold email tool into the spreadsheet automatically. This eliminates manual data entry and ensures the dashboard is always current.
Dashboard review
Review weekly as part of your regular optimization routine. Share with stakeholders monthly for reporting.
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