How to Build a Cold Email Compliance Review Process
A formal compliance review process protects your business from legal risk.
A formal compliance review process protects your business from legal risk.
Pre-campaign compliance review
Before launching any campaign, review: the target list source (how were these contacts obtained?), the template content (is it truthful, not misleading?), the opt-out mechanism (is it present and functional?), the sender identification (is your identity clear?), and the physical address (is it included?).
Quarterly compliance audit
Review all active suppression lists for completeness. Verify opt-out processing is functioning correctly. Review DMARC reports for unauthorized use of your domain. Confirm all templates comply with current regulations. Update compliance documentation.
Compliance documentation
Maintain records of: your legitimate interest justification for each target segment, your data processing agreements with tool providers, your suppression list management procedures, and your opt-out processing logs.
When to involve legal counsel
When entering a new geographic market. When targeting a regulated industry for the first time. When you receive a complaint or regulatory inquiry. When regulations change (monitor through industry newsletters and legal updates). Annually, for a general compliance review.
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